About Gensafe

Gensafe Healthcare was brought into ideation with a single goal — to make high-quality, effective healthcare products accessible and affordable for all. From day one, the focus has been on creating real value that supports everyday well-being and makes a lasting difference in people’s lives.

Our products are designed to be both cost-effective and efficient, ensuring that individuals across all walks of life can rely on solutions that truly work. Every offering reflects our commitment to trust, care, and consistency — values that form the core of everything we do.

Gensafe represents more than just safe and effective care — it reflects care for every generation, and a promise to always put people first. It’s about building confidence, bringing comfort, and being a name that individuals can depend on, time and time again.

Our Guiding Principles

At the heart of Gensafe Healthcare lies a purpose-driven foundation built on trust, care, and commitment.

Our Mission

To provide cost-effective, high-efficiency healthcare solutions that are safe, reliable, and accessible to all.

Our Vision

To be a trusted name in every household by redefining healthcare with safety, affordability, and care for every generation.

Core Values

We are guided by our core values of trust, accessibility, care, safety, efficiency, integrity, and commitment to every generation.

Our philosophy

Trust. Innovation. Empathy. Dedication. These aren’t just values on a wall—they’re the way we think, work, and care.

At Gensafe Healthcare, TIED is our philosophy. It’s the invisible thread that runs through everything we do—from the lab bench to the last mile of delivery, from the boardroom to the bedside.

We believe healthcare is not just about medicine. It’s about people. And being TIED means we are firmly connected—to our purpose, our patients, and the promise we make every day.

What TIED Means to Us
Trust

We earn it, every day—with every dose, every word, every step.

Innovation

We challenge what’s possible—not just to be better, but to serve better.

Empathy

We listen deeply. We respond humanely. We care personally.

Dedication

We don’t stop at delivery—we follow through, stand by, and rise together.

Being TIED is how we serve. It’s how we lead. And it’s how we’ll continue building a healthier, more human tomorrow.

Leadership

Mr. Prashant Kumar Sinha Chairman & CEO

Mr. Prashant Kumar Sinha is a third-generation entrepreneur whose visionary leadership is steering Gensafe Healthcare Pvt Ltd toward a future grounded in operational excellence and purposeful growth. With a strong legacy of enterprise behind him, he brings a clear, people-centric approach to building a company that truly serves every individual.At the core of his leadership are three guiding pillars: Quality, Quantity, and Schedule.

Quality reflects his commitment to offering dependable, high-efficiency products that meet real-world needs without compromise.

Quantity signifies the scale and reach Gensafe aims to achieve — ensuring that every product is available to as many people as possible, across regions and communities.

Schedule highlights the importance of timeliness, ensuring that products are delivered consistently and reliably, because health can’t wait.

With these principles in place, Mr. Sinha envisions Gensafe as more than a healthcare provider — he sees it as a trusted companion in the everyday lives of people. His balanced approach, rooted in strong values and real-world understanding, continues to shape Gensafe’s journey with confidence and care.

Mr. Prashant Kumar Sinha holds a Postgraduate degree in Commerce with a specialization in Accounts (Honours) from Magadh University.

Mrs. Nidhi Rai Sinha

Director – Finance | Whole-Time Director

Mrs. Nidhi Rai Sinha is a second-generation entrepreneur and a guiding force in the leadership of Gensafe Healthcare Pvt Ltd. As Director – Finance and Whole-Time Director, she brings strategic clarity, financial stewardship, and a deeply human-centered approach to the organization’s growth journey.

Her leadership philosophy is rooted in balance — blending analytical precision with compassion, and business acumen with long-term vision. Mrs. Nidhi plays a key role in ensuring financial discipline while fostering a culture that prioritizes integrity, inclusivity, and sustainable progress. She believes that strong finances are not just about numbers, but about enabling impact, trust, and continuity.

At the core of her vision lies a simple yet powerful belief: healthcare should be accessible, empathetic, and responsibly delivered. Under her direction, Gensafe’s financial strategy is aligned with this purpose — built to support innovation, expand outreach, and fuel meaningful growth without compromising values.

As a woman leading from the front in a dynamic and demanding industry, Mrs. Nidhi symbolizes strength, elegance, and forward-thinking leadership. Her calm, resilient presence and meticulous oversight ensure that Gensafe remains on solid ground while reaching for ambitious new heights.

She continues to inspire a work culture that celebrates transparency, nurtures collaboration, and upholds the brand’s promise of delivering trust in every dose. With her at the financial helm, Gensafe Healthcare is not just growing in size — it is thriving in values, stability, and direction.

Mrs. Nidhi Rai Sinha holds a Graduation Degree in English (Hons.) from West Bengal State University.

Mr. Amerendra Kumar Singh

Director - Sales & Marketing and Whole-Time Director

Mr. Amerendra Kumar Singh is a first-generation entrepreneur and a dynamic, future-focused leader, currently serving as the Business Head – India Sales & Marketing and Whole-Time Director at Gensafe Healthcare Pvt Ltd. With a sharp strategic mindset and years of experience across diverse geographies and evolving markets, Mr. Amerendra plays a critical role in shaping Gensafe’s growth narrative and its expanding footprint across India.

His in-depth understanding of consumer behavior, coupled with a deep appreciation for regional healthcare needs, gives Mr. Amerendra a unique edge in creating impactful, customer-centric marketing strategies. He brings a powerful blend of market foresight, operational agility, and result-oriented thinking — qualities that make him a driving force behind Gensafe’s rising presence in the pharmaceutical sector.

Mr. Amerendra is known for his passion for execution, collaborative leadership style, and ability to foster high-performance teams that thrive under his guidance. His unwavering focus on building trust, delivering real value, and staying responsive to market dynamics ensures that Gensafe continues to evolve in sync with the needs of a diverse and growing population.

As the brand charts its course toward long-term success, Mr. Amerendra is dedicated to crafting sustainable growth channels, nurturing strong distributor and stakeholder relationships, and reinforcing the company’s promise of quality, affordability, and timely delivery. His vision is rooted in transforming Gensafe into a household name—one that is accessible, reliable, and respected across all corners of the country.

His leadership continues to be instrumental in driving both the scale and the soul of Gensafe Healthcare, ensuring that the brand’s future is as impactful as its purpose.

Mr. Amerendra Kumar Singh holds an MBA in Marketing from the Indian Institute of Business Research (IIBR), Pune.

Mr. Harsh Kumar

Director - Strategy & Operations | Whole-Time Director

Mr. Harsh Kumar is a first-generation entrepreneur and a visionary architect of Gensafe Healthcare Pvt Ltd’s future. As Director – Strategy & Operations and Whole-Time Director, he is not only driving the present-day operational efficiency of the company but also actively shaping its long-term global blueprint.

With over 12 years of dynamic experience in the pharmaceutical industry, Mr. Harsh brings to the table a future-focused leadership style grounded in real-world expertise. He possesses a rare ability to anticipate emerging trends, adapt to market evolutions, and translate vision into scalable action — setting Gensafe on a path of sustained innovation, expansion, and global relevance.

Under his leadership, Gensafe is not just growing — it is transforming. Mr. Harsh envisions a healthcare ecosystem where quality, affordability, and accessibility are not aspirations, but standards. His approach to strategy is built on precision, his execution is rooted in discipline, and his mission is powered by an unshakable belief in building something enduring — something far greater than the sum of its parts.

Mr. Harsh is leading Gensafe into the next era of healthcare — where the brand becomes a symbol of trust. His focus on structured scalability, system-driven growth, and operational innovation ensures that Gensafe is prepared not only to compete in the present but to lead in the future.

As the company’s operational backbone and strategic compass, Mr. Harsh’s leadership is foundational to Gensafe’s ambition to become a global name — one that consistently delivers on its promise of quality, quantity, and timely execution.

Mr. Harsh Kumar holds a Graduation Degree in B.Sc. (Hons.) from Magadh University.